How to Create a Chicago Center of Influence
Due to an influx in technology, Chicago is awash with small to midsize businesses trying to make their mark on the city. These companies may have great reputations in their home cities, but doing business in Chicago is its own beast. The key to setting yourself apart as a business owner in Chi-Town is to go the extra mile. Not only should you be providing top-notch services, but you should also be a center of influence. The longer you spend in the Windy City, the more you’ll begin to realize it’s a city founded upon community, tight-knit neighborhoods and personal recommendations. With all of that in mind, here’s how to get down to business the Chicago way.
Build an authentic network. Your network is a direct representation of you and your business, so it’s important to cultivate your professional circle with care. But how do you build an impeccable network? Make it personal. It’s obvious when someone is networking just to add another connection to their LinkedIn profile. Chicagoans build networks on authentic relationships which is why you need to not only take a vested interest in a person’s business, but also them as a person. When your intentions are genuine, your network will begin to fall into place.
Offer up your network. The first step in creating lifelong working relationships with a client or someone in your professional circle is to provide the best service within your industry. From there, you set yourself apart from your competitors by offering up the impeccable professionals you have in your network. Identify people in your circle who are great at what they do and refer them to people who need those services. In Chicago, the best way to get business is to send business, but you have to be intentional. Creating a solid reputation for you and your business is a marathon not a sprint, and there’s no better way to create a lasting impression than making a thoughtful introduction.
Show up. Connections continually need to be maintained. Like we mentioned above, you won’t get anywhere in Chicago by creating surface-level relationships. Keeping a strong professional circle is more than just referring business to each other — you have to make yourself available. Represent your brand by looking up events and places your network is attending or hosting and show up. If you become an active supporter of your network, you can expect that same support to be reciprocated when you need it.
Utilize these tips to make the most of your business’ presence in Chicago, and if you’re in need of a new office space to get your move started, let us know how we can help.