By Tenant Advisory Group · Updated
Short answer
Choose downtown when you recruit from across a metro area, rely on transit, and want proximity to clients, investors and other tech employers. Choose a suburban office when most of your team lives nearby and drives, when you need parking, larger floors or flex space, and when a quieter setting suits the work. Map where employees live and compare total cost before deciding.
Start with where your people are
Location debates often begin with rent or image. The more useful starting point is geography: where your current employees live, and where the people you plan to hire are likely to live.
A downtown office in a city with a hub-and-spoke transit system is reachable from most directions, which matters when a team is spread across city neighborhoods and several suburbs. A suburban office is usually convenient for people who live in that part of the region and inconvenient for those who live on the opposite side or do not drive.
Hybrid work changes the weight of this factor without removing it. A commute that someone tolerates twice a week is different from one they make daily. But if the office is hard to reach, people come in less, and the space does less of the job you are paying for.
Plot employee home locations on a map before touring anything. The pattern often settles the downtown or suburban question, or shows that the real question is which side of the region.
Talent and recruiting
Downtown districts concentrate employers, and that concentration cuts both ways. It makes a company visible to candidates, puts it near meetups, universities and investor offices, and lets a candidate change jobs without changing commutes. It also means your engineers are a short walk from every competitor for their skills.
A suburban location draws from a smaller radius, and within that radius it can be very attractive, particularly to experienced people with families who would rather not travel downtown. Companies near a major university, a research campus or a cluster of related employers can recruit well outside the urban core.
Think about the roles you will hire most. Early-career engineers and designers often prefer city neighborhoods. Hardware, operations and senior technical staff may be distributed quite differently. If the team includes people who need a lab, a workshop or a loading area, the property type you need may make the decision for you.
Commute and parking
Downtown offices are built around transit. Parking exists, but it is generally limited and paid for separately by the employee or the company. If a meaningful share of your team drives, find out what nearby parking is available and who will bear the cost, because it becomes part of your real occupancy cost or part of your employees' cost of coming to work.
Suburban offices are built around driving. Surface or structured parking is commonly included with the space, and the lease usually states how many spaces you are allocated. Ask whether that allocation matches your headcount on a busy day, whether spaces are reserved or shared, and whether electric vehicle charging is available or permitted. Transit access to suburban buildings varies widely, from a commuter rail stop within walking distance to none at all.
Either way, test the commute yourself at the times your team would travel. A building that looks central on a map can sit behind a difficult interchange or a long walk from the station.
Cost structure, compared fairly
Asking rents in suburban markets are often lower than downtown. That headline difference is real, but it is not the full comparison, and the two settings quote and structure costs differently.
- Rent basis. Buildings may quote rent with operating expenses and taxes included or excluded. Put every option on the same basis before comparing.
- Operating expenses and real estate taxes. These vary by municipality, county and building, and they are passed through to tenants in different ways.
- Parking. Usually an added cost downtown and often included in the suburbs.
- Space efficiency. Floor size and shape affect how many people a given area holds. Large suburban floors and older downtown loft buildings can plan very differently.
- Concessions. Free rent and build-out contributions depend on the building and on current demand in that submarket, not on whether it is urban or suburban.
- Amenities you would otherwise pay for. A building with conference facilities, a fitness center or food service can reduce what you need inside your own suite.
- Indirect costs. Commuting benefits, travel time to clients and airports, and the effect of location on hiring and retention all belong in the picture, even if they are hard to quantify.
The fair comparison is total occupancy cost per person who will actually use the office, alongside what each location does for recruiting and attendance.
Image, clients and the feel of the place
Location says something about a company, though less than founders sometimes assume. A downtown address signals that you are part of the city's business and technology community and is convenient for visiting clients, investors and candidates arriving by train or from the airport. A suburban campus can signal stability and focus, and it is the norm in a number of industries that technology companies sell into.
Consider what surrounds the building. Restaurants, coffee, gyms and places to meet after work matter to employees and are easier to find in walkable districts. Many suburban buildings have responded by adding amenities on site, and suburban downtowns near commuter rail offer a walkable setting on a smaller scale.
Building type matters as well. Tech teams often prefer converted loft and timber buildings or newer buildings with open floors and modern mechanical systems. Both exist in cities and, less commonly, in suburbs. Decide which characteristics you care about and judge buildings against them, not against the neighborhood label.
The Chicago context
In Chicago, where Tenant Advisory Group is based, the choice has several distinct versions. The Loop is the traditional business district and sits at the center of the regional transit network, with commuter rail and CTA lines converging on it, so it is reachable from most city neighborhoods and suburbs. The West Loop and Fulton Market, just to the west, have drawn many technology and creative companies with a mix of converted industrial buildings and newer construction. River North, north of the river, offers loft buildings and a dense restaurant district.
The suburbs are not one market. Office buildings and corporate campuses are spread along the expressway corridors to the north, northwest and west, and conditions differ from one corridor to the next. Flex and light industrial properties, which hardware and robotics teams may need, are far more common in suburban and outlying areas than downtown.
We describe these areas qualitatively on purpose. Availability, pricing and concessions shift, and a current market survey for your specific requirement is more reliable than any general statement.
A way to decide
- Map where current employees live and where target hires are likely to live.
- Estimate how often people will come in, and how each location would change that.
- List physical requirements that limit the choice, such as lab space, loading, parking or a specific building type.
- Tour at least one strong option in each setting, traveling there the way your team would.
- Compare written proposals on total occupancy cost, including parking and commuting support.
- Ask a sample of employees how each location would affect them before committing.
Some companies resolve the question with both: a main office in one setting and a small satellite in the other. That adds cost and coordination, so test whether one well-chosen location serves the team first.
Frequently asked questions
Is suburban office space always cheaper than downtown?
Asking rents are often lower, but total cost depends on taxes, operating expenses, parking, concessions and how efficiently the space plans. Compare full proposals on the same basis.
Does a downtown office help with recruiting?
It can widen the pool, because transit makes a central office reachable from more of the region. It also places you close to competing employers. The answer depends on who you hire and where they live.
Can a hardware or robotics team be downtown?
Sometimes, but flex and light industrial space with loading and suitable power is more common outside the urban core. Define the physical requirements first and let them narrow the map.
Does TAG work in both downtown Chicago and the suburbs?
Yes. We represent tenants across the city and suburban markets and in other cities nationally, and we can survey both settings for the same requirement.
This guide is general information, not legal, tax or financial advice. Have your attorney review any lease before you sign it.
