By Tenant Advisory Group · Updated
Short answer
Most commercial offers start as a letter of intent that sets out price, earnest money, due diligence period, closing date and major conditions, with a clear statement of what is and is not binding. It is followed by a negotiated purchase agreement. Prepare your financing and diligence plan first, have your attorney review the letter, and treat your timeline and credibility as part of the offer.
What the letter of intent is for
A commercial offer rarely begins with a full contract. Maynard Nexsen says purchases often start with a term sheet, sometimes formatted as a letter of intent, in which the parties settle primary terms such as the property description, price, earnest money, inspection period and closing date. Miller Nash notes that a letter of intent can also serve as written authorization to begin due diligence, an outline for a board, and something to show a lender or investor.
Keep it short. Bean Kinney describes a two-to-six page document written from a business perspective, faster and considerably less expensive to negotiate than going straight to a contract. Buckingham, Doolittle & Burroughs suggests three or four pages and warns against turning it into a detailed recitation of every term.
Short does not mean casual. Bean Kinney recommends bringing your attorney in at this stage, because it is very hard to negotiate away from a point agreed in a signed letter of intent. Miller Nash makes the same point in softer terms: even with a non-binding letter, naming a term, especially price, can leave a party feeling morally committed to it.
Prepare before you write a number
A strong offer is built on preparation that a seller can sense in the terms you propose. Work through these steps before the letter goes out.
- Define what you need from the building: size, power, parking, loading, zoning and location. A seller's flexibility is of little use if the building cannot work for you.
- Find out what the seller wants, if you can: speed, certainty, a leaseback period, or a particular closing date.
- Review the property's available information, comparable sales and any asking price logic. An appraisal comes later, but your price should have support now.
- Talk to one or more lenders, so that you know what they require and how long their process takes.
- Decide what entity will buy, with your attorney and CPA, or preserve the right to assign to one.
- Check your current lease, so your closing and move dates fit your exit.
- Set your walk-away price and terms in writing inside your company before negotiation starts.
What to include
Sources differ a little on the list, but the core is consistent. These terms are worth covering, drawn from the items Maynard Nexsen and Buckingham, Doolittle & Burroughs recommend, plus points that often matter to an owner-user.
- Is the property described precisely, including land, building and any personal property or equipment included?
- Is the price stated, with how it will be paid?
- How much is the earnest money, who holds it, and when would it become non-refundable?
- How long is the due diligence period, when does it begin, and what access do we get?
- What seller documents will be delivered, and by when?
- Are there conditions we need, such as a zoning confirmation or financing?
- When is closing, and are any extensions available?
- Will the building be delivered vacant, or do existing tenants or a seller leaseback stay?
- Who is the buying entity, and can the contract be assigned to a related entity?
- Will the agreement be as is, or will it carry surviving seller representations?
- Is the broker commission addressed? Miller Nash notes many letters of intent do so.
- When does the letter expire if it is not signed?
Bean Kinney advises raising non-routine terms now, including a sale that is completely as is with no surviving representations, because they should not surface for the first time in the contract. If your business depends on a particular item, such as a power upgrade or a truck court, the letter is the place to say so.
Binding and non-binding terms
This is the legal trap in an otherwise simple document. Miller Nash warns that most letters of intent are labeled non-binding, leading parties to expect that they have no obligations, but that this is rarely true, and that the issue has been at the center of numerous court cases. It describes cases in which conduct after signing, including announcing a deal, led courts to treat a non-binding letter as binding. Buckingham, Doolittle & Burroughs calls that a rare circumstance and describes promissory estoppel as one route to it. Results depend on the facts and the state.
Three drafting points follow, all for your attorney to handle:
- State clearly what is not binding, and that no party is bound until a formal agreement is signed.
- State clearly what is binding. Maynard Nexsen recommends a term sheet that is non-binding except for a requirement that the seller negotiate exclusively for a set period. Others commonly include confidentiality, as Bean Kinney and Miller Nash note.
- If you will enter the building for inspections before the contract is signed, Miller Nash notes that an indemnification provision is often worth addressing.
Exclusivity is often the term a buyer most needs to be binding. Without it, the seller can keep marketing your offer while you spend money on diligence.
What sellers weigh besides price
Sellers compare the risk of each offer as well as its price. Miller Nash observes that some parties will show a letter of intent to others to shop the deal, so expect your terms to be used if you have no exclusivity. The factors below tend to come up when an offer is being judged, and each is something you can address directly.
- Certainty of closing. Larger deposits that go hard sooner and fewer conditions reduce a seller's risk. They raise yours, so offer them only as far as your diligence and lender schedule allow.
- Time. A shorter due diligence period is attractive. Michigan practitioners note the inspection period is often heavily negotiated, and that a shorter period usually calls for stronger seller representations, so the two trade against each other.
- Financing. Maynard Nexsen says commercial contracts do not often include a financing contingency. If you need one, explain why and how quickly the lender will decide.
- Credibility. A brief explanation of who your company is and why it needs the building can help, especially for a younger business with limited financials.
“Tenant Advisory Group’s tremendous outside-of-the-box help and assistance with telling the right story of my business enabled us to finally receive a purchase agreement from the seller.”
Negotiating and moving to contract
Expect counters. Decide in advance which terms you would trade. A longer diligence period may be worth a larger deposit that goes hard later. A later closing may be worth a small price concession if it lines up with your lease exit. Put each round in writing, and be clear whether a response is a counter or a discussion.
Be careful with your own conduct as well. Given the case law Miller Nash describes, avoid statements such as we have a deal, and avoid announcing the purchase before the formal agreement is signed. Then move quickly. Maynard Nexsen says a signed letter of intent does not make the contract a formality, and that controlling the first draft is often a good idea. Agree on a date for the first draft, and on when due diligence will begin. Buckingham, Doolittle & Burroughs suggests holding off on due diligence costs until the letter is signed.
Tenant Advisory Group represents the buyer on the search and in the negotiation, including comparing the offer against market evidence and coordinating dates with your attorney, lender and other advisors. We are a broker and not a lender, so your financing terms come from your lender.
Frequently asked questions
Do I need a letter of intent, or can I go straight to a contract?
You can go straight to a contract, but a letter of intent usually saves time and legal cost by confirming that the parties agree on the main terms first. It is common, not mandatory.
Is a letter of intent legally binding?
It depends on its wording and the parties' conduct. Many are mostly non-binding with binding exclusivity or confidentiality clauses, but courts have found binding obligations in some cases. Have your attorney review it.
How much earnest money should I offer?
There is no universal answer, and we do not publish a market percentage. The timing of when it goes hard usually matters as much as the amount. Base it on the seller's alternatives and your diligence schedule.
Can I make an offer before arranging my loan?
Yes, but talk to lenders first. Commercial contracts do not often include a financing contingency, so your due diligence period should fit your lender's real timeline.
Sources
- Maynard Nexsen - The Real Estate Purchase Process
- Miller Nash - Using Letters of Intent in Commercial Real Estate Transactions: Tool or Miscue
- Bean, Kinney & Korman - Letters of Intent Explained
- Buckingham, Doolittle & Burroughs - A Letter of Intent: It's Like Dating
- Michigan Bar Journal - Melamed and Gusky on the commercial real estate purchase agreement (Sept. 2005)
This guide is general information, not legal, tax, lending or accounting advice. Have your attorney, CPA and lender review any purchase before you commit to it.

